15 Lead generation tasks for your Real estate virtual assistant

Last updated on November 19th, 2025

The benefits of having a real estate virtual assistant are vast and almost endless. From managing your marketing campaigns and keeping your real estate office functioning smoothly to handling administrative tasks—you name it, they do it. Yet, among all the critical jobs that real estate VAs take on, one stands tall above the rest: lead generation.

Bringing in real estate leads is more of a strategy. Maybe you’re great at selling houses but not so keen on the digital hustle. Or maybe you’re a wizard offline but feel lost online. Here’s the hard truth: 43% of buyers find their dream homes online. Ignore this reality, and you risk fading into the background. The antidote? Hire a real estate virtual assistant for lead generation who can take over your online lead tasks with skill and strategy.

Table Of Contents

Tasks for Your Real Estate Virtual Assistant

FAQs

Conclusion

Tasks for Your Real Estate Virtual Assistant

1. Email Marketing

In real estate, email helps to take great strides. Your virtual assistant lead generation expert can design targeted email sequences, send them out like clockwork, and even follow up with each buyer, seller, or renter. That means no missed opportunities. That means precision.

2. Optimize Your Website For Lead Generation

Think a “Contact Us” page is enough? Think again. Lead-ready websites are carefully tuned instruments. With a real estate lead generation virtual assistant, you can:

• Build more landing pages (HubSpot says 30+ landing pages bring in 7x more leads).
• Add live chat so that prospects can talk directly with your virtual lead generation assistant.
• Automate “thank you” emails immediately after a conversion.

These touches turn a passive website into a true virtual assistant real estate lead generation machine.

3. Create, Upload, And Promote Marketing Videos

Video is a magnet for modern buyers. A top real estate virtual assistant can produce:

• Virtual tours of listings and neighborhoods.
• Testimonial videos that scream credibility.
• Coaching and informative property videos.

Once edited, these can be distributed across YouTube, Vimeo, Zillow, and Trulia. Then, they can be chopped into short clips and blasted on social media. That’s a virtual assistant for lead generation in motion.

4. Create Unique Content

Content isn’t king—it’s the entire kingdom. Your lead generation VA can craft:

• Unique property write-ups.

• Snappy neighborhood descriptions.
• Social media captions that convert.
• Blog posts that rank and draw traffic.

Fresh, engaging content makes your online real estate brand magnetic.

5. Stay Active On Social Media

Social media is fertile ground for virtual lead generation. Platforms like Instagram, Facebook, and LinkedIn let you target hyper-specific audiences. But here’s the catch: consistency. Your real estate lead gen virtual assistants can design and execute a content calendar that keeps your profile buzzing and your inbox full of inquiries.

6. Secure Online Reviews

Reviews are today’s word-of-mouth currency. A lead generation virtual assistant can:

• Reach out to past happy clients.
• Request testimonials and reviews.
• Post them on Google, Zillow, and Yelp.

Reviews build credibility, and credibility builds trust, which fuels lead flow.

7. Use Lead Generation Sites And Tools

Why ignore the heavyweights? Tools like Zillow, Zoho, REDX, Zurple, and BoldLeads exist for a reason. Your real estate lead gen virtual assistants can handle the digging, extracting contact details, and following up on hot leads.

8. Help With Sales Tasks

Lead generation is only half the battle. Your virtual assistant for lead generation can:

• Maintain your CRM.
• Follow up with leads via email and calls.
• Set appointments.
• Update sellers on weekly activity.

That’s sales support without the overhead of hiring full-time staff.

9. Start, Launch, And Maintain A Real Estate Blog

According to Forbes, businesses that blog earn 67% more leads monthly. A virtual lead generation assistant can draft, edit, and publish blog posts while you focus on closing deals. Blogs attract organic traffic, answer client questions, and prove your expertise.

10. Create Virtual Tours Of Your Properties

Virtual tours are irresistible. They allow buyers to “walk through” properties without leaving their couch. Lead generation VAs can create and upload 360-degree tours on your website and social channels, expanding your reach and hooking remote buyers.

11. Offer Free Real Estate Advice

Generosity breeds trust. By answering questions on Zillow or writing guest posts on real estate sites, your virtual assistant lead generation partner positions you as an authority. This builds relationships that eventually turn into leads.

12. Provide Social Proof

Numbers don’t lie. Success sells. Your lead generation VA can showcase your portfolio—how

many homes sold, average closing times, record-breaking deals—and post them across digital platforms. People want to work with winners.

13. Mine Prospects Through Research

Market intelligence is power. A virtual lead generation assistant can dig deep into neighborhood trends, pricing shifts, and untapped areas, helping you uncover hidden pools of potential buyers and sellers.

14. Track Your Competitors

Competitors are teachers in disguise. A real estate virtual assistant lead generation expert can study them, measure their traffic, check their strengths and weaknesses, and benchmark your strategies accordingly. Less guesswork. More precision.

15. Networking

Networking isn’t dead; it just went digital. With help from a virtual assistant for lead generation, you can:

• Build LinkedIn groups.
• Respond to real estate forums.
• Reach out to property inspectors, stagers, and coaches.
• Arrange meetings with prospective leads.

That’s networking without leaving your desk.

FAQs

1. Who is a real estate virtual assistant lead generation specialist?

They are trained professionals who manage digital strategies like content, email, and social media to attract leads for your real estate business.

2. Why should I use real estate lead gen virtual assistants instead of doing it myself?

They save you time, apply proven strategies, and scale efforts faster, freeing you to focus on closing deals.

3. How do lead generation virtual assistants improve ROI?

By using optimized landing pages, CRM systems, and targeted campaigns, they cut wasted effort and bring in qualified leads.

4. What tools do virtual assistants for lead generation use?

They use platforms like Zillow, Zoho, REDX, BoldLeads, HubSpot, and other CRM/automation tools.

5. Can a virtual assistant for lead generation also help with offline leads?

Yes. While their specialty is digital, real estate lead generation virtual assistants can coordinate networking, events, and follow-ups that complement offline efforts.

Conclusion

If you haven’t secured your very own virtual assistant real estate lead generation expert, now is the time. From crafting engaging blogs to optimizing websites, running social media campaigns, producing videos, or handling CRM, they ensure your real estate pipeline never runs dry. With a lead generation VA steering your strategy, you can focus on what matters most—closing deals and growing your empire.

Vgrow helps small businesses grow through a complete suite of online services. Our lead generation virtual assistants, including real estate lead gen virtual assistants, handle everything from marketing to administration, freeing you to focus on productivity and profits.

Click here for more information on how our real estate virtual assistant services can help your real estate business grow.

Looking to supercharge your pipeline? Hire a virtual assistant for lead generation from Vgrow today. We provide the expertise, tools, and dedication to help your real estate business thrive in competitive markets.

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